![]() ![]() This article covers everything in detail. PPC click fraud has a long history and to safeguard your ads from it, you need to understand the basics of how click fraud works, what are the types of invalid clicks, why they exist in the first place, and what (if any) steps you can take to avoid invalid clicks, bot farms, and click bots. You keep wasting money on such fraudulent clicks assuming your campaigns aren’t delivering and these clicks frustrate your business goals. Whether it be bot farms, click bots, or any other type of PPC click fraud, it is there. Click fraud is a reality that advertisers, marketers, and businesses are living with. It is estimated that the global click fraud market will cross $44 billion by 2022 with up to 14% of all PPC spending estimated to be invalid. PPC click fraud is a gigantic industry that’s growing rapidly. Bot Farms a Billion Dollar Industry & How to Unravel their Black Magic
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